Tuesday, October 19, 2010

Viral marketing of Cebu Pacific – dancing flight attendants male and female version

They have been all over the news but I have no idea that there’s a male and female version of the dance….

They may not be the best dancer but in fairness they got the world attention. Kudos to the creative and marketing people in-charge for this madness :-). They really achieved their purpose, to create free publicity and word of mouth that goes a long way.


Male Version



Female Version


But of course not everybody is happy:

  • Philippine women's rights group Gabriela released a statement calling Cebu Pacific's stunt with the dancing female flight attendants as sexist. “Portraying women in a sexy manner to make business brisk is not only cheap promotional gimmick but also makes corporations such as Cebu Pacific a purveyor of sexism and machismo that reverses the hard-won recognition that Filipino women have achieved after decades of fighting."
  • The Flight Attendants and Stewards Association of the Philippines (FASAP) said "Flight attendants are safety professionals and to require them to dance in front of passengers is demeaning and undignified, Flight attendants are not entertainers."

Cebu Pacific, on the defensive said that the cabin crew's dance routine was meant to "make people interested, showcase homegrown talent and raise morale."

The company added that passenger safety remains their primary concern.

"This does not replace the serious safety demo as required by CAAP (Civil Aviation Authority of the Philippines). It was done at cruising altitude during one of our test flights" - Candice Iyog, Cebu Pacific vice president for marketing.

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