Earth Hour is an annual global initiative organized by the World Wide Fund for Nature (WWF) that encourages households and businesses to turn off their non-essential lights for one hour in order to raise awareness of climate change. It started in Australia in 2007, and achieved global participation in 2008.
This year, Earth Hour is being taken to the next level, with the goal of 1 billion people switching off their lights. It is a global call to action for every individual, every business, and every community. A call to stand up and take control over the future of our planet. Over 74 countries and territories, including Singapore, have pledged their support to Earth Hour 2009, and this number is growing everyday.
Official Earth Hour 2009 Video
Local Telco company StarHub supports Earth Hour and they will be switching their office lights and dimming their StarHub Shops and Customer Service Centers.
Initiatives from Earth Hour Singapore
EARTH HOUR @ HEARTLANDS
Look out for your friendly neighbourhood student volunteers as they visit your homes to spread the Earth Hour message. On Sat 28 March, there’ll be programmes aplenty with performances and screenings in 4 different estates in Singapore – stay tuned for details.
EARTH HOUR @ THE BAY
This year, we’re expanding beyond the heartlands, with a countdown carnival near the Singapore River. There’ll be exhibitions, performances, games and as a finale, witness the Singapore skyline’s first ever large scale lights-off participation in this 3-year old global event.